Twenty-year-old USC quarterback Caleb Williams is making good use of his rising star, becoming part owner of the grooming brand Faculty.
Modern grooming brand Faculty has received investment from USC quarterback Caleb Williams.
WHO: Faculty was founded in 2019 by Umar ElBably and Fenton Jagdeo with a mission to transform how men relate to evolving notions of conventional masculinity, ushering in what they define as "third-wave masculinity"—encouraging consumers to define masculinity themselves. The brand launched its first nail lacquer and nail stickers in 2020 and recently launched new shades, stickers, and merch.
IN THEIR OWN WORDS: "You know, some people love it, some people hate it," Williams said. "Either way, I don't really care. I never have been one to care much about what people have to say or think about me. I just kind of do as I feel and if people like it great, if they don't, whatever. I feel like everyone should express themselves however they chose. If me painting my nails playing football helps some people feel more confident in expressing themselves, then great."
“This is the first real test of our might and the dollars Esteé Lauder has entrusted in us," Jagdeo said to WWD. "It dawned on us that direct-to-consumer is reliant on what retail looks like. We want to own our narrative as much as we can.”
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